Save The Books!
With Amazon swallowing up most of the retail book business, Barnes & Noble were in trouble. So with bankruptcy looming, we made a big bet on the one thing that differentiates them from the online competition — their friendly, knowledgable, human booksellers.
From every genre, to toys, gifts and games, the Booksellers were unstumpable.
After teetering on the brink, B&N bounced back with their first positive sales in years.
We’re just pleased this book had a happy ending.
Role: Creative Director / Agency: Havas NY / CD: Joseph Delhommer / ACD/Writer: Morgan Perinne / Sr. Art Director: Eddie Camacho / Copywriter: Chandler Bullock / Art Director: Allyn Scherr / Copywriter: Taylor Schumaker / Art Director: Keegan Sanford / Copywriter: Alexis Carr / ECD: Izzy Garber / CCO: Harry Bernstein / President & CSO: Tim Maleeney / Directors: Matt Smuckler, Ben & Dave / Edit: Nomad