You Can’t Go Wrong
Keurig was about to announce their new ice coffee brewer when news of James Corden’s Balthazar ban broke. All of a sudden it felt like their longtime pitch man could do nothing right…which felt like a fun way to announce Keurig’s new ice coffee brewer. Did I also pitch a version where JC has to brew his ice coffee at home because he’s been banned from all coffee shops? Maybe.
Role: Creative Director / Agency: Havas / GCD: Naz Kasim / CCO: Dan Lucey / President/CSO: Tim Maleeny / Head of Strategy: Alexis de Montaigu / ACD: Antony Rush / Copywriter: Ben Jackson / Art Director: Hamza Alli / Copywriter: Caroline Seibel / Art Director: Camille Walker / Executive Producer: Perry Kornblum / Production: Fulwell 73