Extras
So many agencies, brands, and projects! Here are a few that were extra fun to work on.
Malcolm Gladwell for Barnes & Noble
Promo spot for Barnes & Noble’s audio book service. As you might expect, he is as fascinating as he is down to earth.
Snuggliest V-Day Ever
Those of a certain age will remember Snuggle Bear from his old school TV commercials. We leveraged him on the Internets, with a utility where visitors could create custom video valentines for their sweetheart. Tens of thousands of videos were created and the brand enjoyed a 600% increase in engagement year over year.
Keto Picnic Anyone?
It’s cool when a client has a sense of humor about themselves. Everyone already knows GNC is great for buff dudes who want to get buffer. They needed help demonstrating that they have stuff for other people, too.
The Classic Lullaby Reimagined
From new parents and family members, to doctors, teachers, and even strangers – babies bring out the best in all of us. That was the insight behind our version of Hush Little Baby, which quickly became the brand's most watched video ever (40 million+ views). We won various awards including a silver ✏️ for film craft/copywriting.
Nadav Kander for BNY Mellon
Client testimonials are a dime a dozen. We felt BNY Mellon’s influential wealth management clients deserved better. So we created client portraits instead, with a photographer known for capturing the essence of the world’s most influential people.
Uniqlo LifeWear
Before Uniqlo became a household name stateside, we introduced the brand to the US market with year’s worth of digital content featuring its core products.
I Love NY
Clearly NYC does a good enough job selling itself. Our clients needed help promoting travel to the rest of the state. A fun challenge for a New Yorker like me who hadn’t spent much time above 14th street.