The O.G. Turns 30
True kombucha heads may know the legend of one GT Dave. 30 years ago he batched and bottled his first kombucha, which would become known as SYNERGY and spawn a whole new category. Decades later in an increasingly crowded “gut health” marketplace, we traveled back in time to tell the origin story of what makes the original kombucha different.
The origin story created awareness around SYNERGY’s legacy of purpose, while product-forward assets drove conversion down funnel.
Role: In-House Creative Director / Art Director: Mara Frontera / Sr. Content Strategist & Copywriter: Annie Clark / Producer: Brandyn Brayzee / Senior Graphic Designer: Alexa Pettit / Brand Manager: Paige Russell / Sr. Director of Brand: Harel Shapira / SVP of Marketing: Tim Ngo / Animation & Video Production: Scholar / Music & Sound: Christian Lum