Sippin’ First Class
At OLIPOP, I expanded the way we thought about new product launches. Instead of simply touting taste or functional benefits, we created flavor worlds around each new soda. For example, this modern-retro aviation fantasy for Ginger Ale.
Crafting the Vibe
Creating the Characters
Flexible Design & Messaging Systems
Taking the Party to Social
First Class Flight Packs
Role: Head of Creative / Sr. Art Director: Alyssa Pauker / ACD/Copywriter: Allie Carr / Copywriter: Madeline Talt Soules / Brand Producer: Laura Kantor / Design Director: Cristian Vargas / Sr. Designer: Shanna Shu / Graphic Designer: Amia Melian / Photographer & Director: Bronson Farr / Photo & Video Production: Sway / Post Production: The Mill / Music Sync: Butter